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Brigadoon 2019 – Blaming China Book Talk

February 26, 2019 – A big thank you to the Brigadoon team for the opportunity to provide a book talk on Blaming China. From Marc Ross’ blog reflecting on this event overall:

“I really enjoyed presenting the thought leader mindset at the opening whiteboard session.

In fact, it was the first time I took an active speaking role at any Brigadoon Sundance gathering and it was the first time I executed a flashcard presentation format.

I appreciate Brigadoon Sundance’s friendly environment to experiment and try a new presentation format made up of 100 flashcards.

I was pleasantly surprised by the response but would welcome any additional feedback or comments.

To keep the energy flowing about steps you can take to foster a thought leader mindset – here are a quick fifteen to get you going:

  1. Tell > Sell
  2. The audience knows – you can’t fake it
  3. What if it works?
  4. Know the business model
  5. There is no perfect time to start
  6. Busy is a decision
  7. Start at the end
  8. Do you want to be a queen or a queen maker?
  9. Form a habit
  10. Be a professional
  11. Surprise yourself
  12. Rational behavior is rare
  13. Be an expert in being curious
  14. SNL is live at 11:30 pm regardless if it is ready or not
  15. Cause > Campaign

If you want – you can send me your response to any of the tidbits listed above and I am happy to critique your answer.


Marc A. Ross specializes in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.