February 26, 2019 – A big thank you to the Brigadoon team for the opportunity to provide a book talk on Blaming China. From Marc Ross’ blog reflecting on this event overall:
“I really enjoyed presenting the thought leader mindset at the opening whiteboard session.
In fact, it was the first time I took an active speaking role at any Brigadoon Sundance gathering and it was the first time I executed a flashcard presentation format.
I appreciate Brigadoon Sundance’s friendly environment to experiment and try a new presentation format made up of 100 flashcards.
I was pleasantly surprised by the response but would welcome any additional feedback or comments.
To keep the energy flowing about steps you can take to foster a thought leader mindset – here are a quick fifteen to get you going:
- Tell > Sell
- The audience knows – you can’t fake it
- What if it works?
- Know the business model
- There is no perfect time to start
- Busy is a decision
- Start at the end
- Do you want to be a queen or a queen maker?
- Form a habit
- Be a professional
- Surprise yourself
- Rational behavior is rare
- Be an expert in being curious
- SNL is live at 11:30 pm regardless if it is ready or not
- Cause > Campaign
If you want – you can send me your response to any of the tidbits listed above and I am happy to critique your answer.
Marc A. Ross specializes in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.